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Long shunned, brown is making a comeback in design and decor. It’s range of shades, deep and easy to match with, can be readily substituted for black, while adding a touch of difference, warmth and velvety softness. Fashion houses and legendary interior designers have used the earthy color in their latest collections for a chic grounding effect. It is becoming a trusted color because of its easy styling and color mixing propensity. We like it because it reminds us of potting soil. And like potting soil, looks good with any color!


If we needed further reasons to love this rich dirt color, read these findings from ItalianBark; the color brown affects mind and body by creating feelings of wholesomeness, as well as cosy feelings of relaxation and warmth. In color psychology, brown is honest, genuine and sincere. It is sensual, sensitive and warm, enveloping one into a sense of calmness and comfort. Brown suppresses the emotions, creating a safe haven, “a sanctuary” from the everyday stresses of the outside world within which problems can be contemplated and solved. Brown represents simplicity, depnedablity, healing, home and health.


While a survey found that people dislike brown, it is a color found widely in nature and our everyday surroundings from wood, tree bark, soil and even eye color and not to mention coffee, tea and chocolate. In a world that appears at times uncertain and unfamiliar it may come as no surprise that we turn to brown, a stable and grounded down-to-earth color that is beievled to help you feel like you belong.

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